Albert Heijn Pure and Honoust sustaining fishing policy

Dutch supermarket chain Albert Heijn, market leader in The Netherlands, launched an own premium brand range of “Pure and Honoust” products. (In Dutch: Puur & Eerlijk). Products have been cultivated, manufactured and purchased with respect to the people, animals, nature and environment. Albert Heijn Puur & Eerlijk Sustainable Categories.

The Albert Heijn Puur & Eerlijk range consists of five categories. These five categories are: AH Puur & Eerlijk biological food, fairtrade, sustainable fishing, free-range animals and ecological products. All the product groups are grouped under one brand name and one type of, environmental-friendly, packaging. The sustainability of the AH Puur & Eerlijk products are guaranteed by independent external organizations.

Conditions Marine Stewardship Council Quality Brand
All the sustainable fish products under the AH Puur & Eerlijk are certified with the Marine Stewardship Council (MSC). The MSC is an independent international non-profit organisation aiming to reduce the overfishing. Therefor MSC developed an environment standard for sustainable and well maintained fisheries.
The MSC standard looks at following points:
1. The situation of the fish, crustacean and shell fish level
2. The impact of the fishing on the eco system
3. The maintaine system of the fishery

The MSC was founded in 1996 by the WNF .

Sustainable Fishing
Worldwide the seas and oceans see an increasing impact of the their situation by overfishing and damaging fishing techniques. AH puur&eerlijk sustainable fishing offers with the MSC-certificate an extra security for the origen of sustainable fish.
More information about MSC
Mora information about Albert Heijn and sustainable fish
More information about WNF
More information about AH and WNF

Source Pictures and Text: Albert Heijn

UK supermarket chain Marks & Spencer awarded for eco-friendly fishing policy

The UK retailer Marks and Spencer has received an award for their ethical and responsable approach to fishing. This award has been granted by Greenpeace and the Marine Conservation Society (MCS). Marks and Spencer also catches tuna by using the pole and line method, this has less damaging affect on supplies.

Marks & Spencer is the first UK retailer that uses this way to fish. The tuna fishes are normally used for the sandwiches, fishcakes and meals.

Marks & Spencer has been recognised for their eco-friendly fishing with the MCS´ sustainable fishing awards.