Dutch supermarket chain Albert Heijn, market leader in The Netherlands, launched an own premium brand range of “Pure and Honoust” products. (In Dutch: Puur & Eerlijk). Products have been cultivated, manufactured and purchased with respect to the people, animals, nature and environment. Albert Heijn Puur & Eerlijk Sustainable Categories.
The Albert Heijn Puur & Eerlijk range consists of five categories. These five categories are: AH Puur & Eerlijk biological food, fairtrade, sustainable fishing, free-range animals and ecological products. All the product groups are grouped under one brand name and one type of, environmental-friendly, packaging. The sustainability of the AH Puur & Eerlijk products are guaranteed by independent external organizations.
Conditions Marine Stewardship Council Quality Brand
All the sustainable fish products under the AH Puur & Eerlijk are certified with the Marine Stewardship Council (MSC). The MSC is an independent international non-profit organisation aiming to reduce the overfishing. Therefor MSC developed an environment standard for sustainable and well maintained fisheries.
The MSC standard looks at following points:
1. The situation of the fish, crustacean and shell fish level
2. The impact of the fishing on the eco system
3. The maintaine system of the fishery
All the sustainable fish products under the AH Puur & Eerlijk are certified with the Marine Stewardship Council (MSC). The MSC is an independent international non-profit organisation aiming to reduce the overfishing. Therefor MSC developed an environment standard for sustainable and well maintained fisheries.
The MSC standard looks at following points:
1. The situation of the fish, crustacean and shell fish level
2. The impact of the fishing on the eco system
3. The maintaine system of the fishery
The MSC was founded in 1996 by the WNF .
Sustainable FishingWorldwide the seas and oceans see an increasing impact of the their situation by overfishing and damaging fishing techniques. AH puur&eerlijk sustainable fishing offers with the MSC-certificate an extra security for the origen of sustainable fish.
More information about MSC
Mora information about Albert Heijn and sustainable fish
More information about WNF
More information about AH and WNF
Source Pictures and Text: Albert Heijn
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