Wednesday, October 7, 2009

Tesco lives the green life: Play the game!

Trying to live a greener, more environmentally responsible life can be very confusing.

Which is why Tesco has just launched Greener Living , to help the environmentally-aware shopper make the right decisions. The site covers many aspects of going greener, including sections on ecofriendly travel and greener homes. There's an interactive house with lots of money-saving green tips and products, fun stuff for the kids and how to eat greener – all with sustainability in mind. It also features updates on Tesco’s own commitment to environmental responsibility.

To launch this new site there's a fun flash game. The game is simple but challenging to play - can you collect the environmentally-friendly produce, while avoiding the energy-guzzlers and the pesky birds? Have a go and you could win one of five energy-efficient Indesit washing machines.

Organic food firm introduces wool packaging

Abel & Cole, the organic food delivery chain has boosted its environmental credentials by introducing sheep's wool packaging called Woolcool. The new solution will replace the polystyrene-insulated packaging that was being used across its range of chilled and perishable goods.

Monday, October 5, 2009

Job vacancy Jos de Vries The Retail Company: Creative director Branding & Communication

Jos de Vries The Retail Company develops and realizes international progressive retail concepts with a right balance of creativity and commercial profitability. With conceptual thinking we work on the vision of the clients. This results into the realization of commercial succesfull store formulas with an own identity. Next to the central office in Maarssen (The Netherlands) we have offices in Spain, Germany and Russia.

We are on the search of a Creative Director Branding & Communication.

In this job you will be responsable for the development of the brand strategy and graphic communication for several international accounts in our agency. You work together with other creative directors (3D) to realize a total concept. Internally and externally you will be the contact person for the quality of the proejct as well as the progress of the project. You will manage the project team. Together with the management team you will decide the company vision and the strategical policy in the area of branding and communication. You are responsable for your turn-over, you will play an active role in the marketing and communication of our office. With your unique combination of creativity and commercial perception you are an inspiring partner for our clients and colleagues developing progressive retail concepts.

You will work from our head office in Maarssen (The Netherlands) and your working area will be whole Europe.

Background and education:

  • Graphical design education at university level
  • Several years of experience in the world of retail design with project responsability
  • Inspiring personality with vision and power to convince
  • Experience with communication on management level
  • Prepareness to work independently as well as operating in project teams
  • Knowledge of the European retail market
  • Strongly developed sense for marketing and communication
  • Excellent command of spoken and written English and German
  • Availability to frequent travelling

For more information on our organization check For personal adjustments you can contact Jasmijn Prinssen by telephone +31 346 563764.

We look forward to receive your curriculum vitae and cover letter by e-mail or by post: Jos de Vries The Retail Company BV, Postbus 1194, 3600 BD Maarssen.

Thursday, October 1, 2009

Lessons in LEED: LEED supermarket green building program and its efforts to earn LEED certification.

More than two years ago, the Kroger Co. (Cincinnati) started down a new path in the company’s 126-year history by deciding to design its first supermarket using the USGBC’s LEED green building rating system. At the time, Ken Pray, Kroger’s director, store design, said customers were sending a clear message that environmental awareness was a priority and that they expected the grocery chain to take some leadership in this area.
Kroger was already implementing several energy-saving technologies, such as skylights and heat reclamation, features not always visible to customers. At the same time, the company was redesigning a Fred Meyer grocery store in Portland, Ore., with a new merchandising concept that sought to make organic products mainstream. “We thought if we’re going to do something unique with the merchandise concept, we also needed to do more with the store design,” says Pray. Working with MulvannyG2 (Portland, Ore.), the company began navigating the LEED process and, in July, celebrated the store’s official reopening. While a three-month performance period is underway to gather real-world data as part of the final LEED submission process, there’s still plenty to talk about.
Source: VMSD
Click here to read further and to go to the slideshow of the LEED certificated supermarket.
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