In The Netherlands you see the trend that despite, or maybe thanks to, the crisis, that green retailing is hot. For some important Dutch retailers it was a stimulation to further focus on green retailing, sustainable and repsonsable retailing.
When the economical crisis began, many people were afraid of the effects on green retailing, that companies would choose for cost savings instead of social responsability. Partly this happened, retailers competing on price without thinking to much of the environment, but we also some innovative new initiatives to develop environment-friendly retail projects.
Research shows that 59% of the Dutch people is prepared to pay an extra for more sustainable products and/or services.
Below we give some examples of the Dutch retail sector of how some of the mayor players adapted to environmental-friendly and honest retailing.
Maxeda, the organization of 11 retailers launched a program called “keen on green”.
La Place for example serves only Max Havelaar coffee and biological tea
When the economical crisis began, many people were afraid of the effects on green retailing, that companies would choose for cost savings instead of social responsability. Partly this happened, retailers competing on price without thinking to much of the environment, but we also some innovative new initiatives to develop environment-friendly retail projects.
Research shows that 59% of the Dutch people is prepared to pay an extra for more sustainable products and/or services.
Below we give some examples of the Dutch retail sector of how some of the mayor players adapted to environmental-friendly and honest retailing.
Maxeda, the organization of 11 retailers launched a program called “keen on green”.
La Place for example serves only Max Havelaar coffee and biological tea
De Bijenkorf launched a clothing brand “Pure”, all products made of biological cotton
V&D increased the assortment of with a lot of new green products
DIY-markets Formado and Praxis increasingly add new construction materials which are used to make houses more environmental friendly, they even decreased the format of the leaflets which are now printed on environmental friendly paper.
Project “The Green Plug” of BCC electronics chain, increasing the consciousness of the consumers for environmental solutions like saving light bulbs. Clients can borrow energy meters for free.
Clothing brands G-Sus and Mexx are now members of the Fair Wear Foundation
Development of Dutch bio-shopping-mall
In the Dutch city Almere they are working and developing a new bio-shopping-mall. The design is foreseen of a green environmental-friendly roof-top. The green roof, let the shopping-mall integrate with the environment, it is also works as a water reservoir, isolation of heatness and coolness and as roof for the parking. It also it seems a parc. The idea is to integrate a greenhouse under the roof. In the shopping mall they can sell the produce of this greenhouse in a biological restaurant and supermarket.
The total area measures 2.500 sqm, everything built in an environmental friendly way, including a supermarket, biological restaurant, several stores and 28 appartments (selected for the image and sustainability).
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