Coca Coca In the Netherlands focuses on a healthy, active life style and a sustainable environment.

Soft drink manufacturer Coca Cola in The Netherlands revealed their social responsability plan, key points are a healthy and active life style and a sustainable environment. By focusing on sustainability they hope to achieve better company results and for the society. Coca Cola is thinking about reducing water and energy use and the re-use of packages.

This means that they have the objective to recycle 85% of the bottles and cans. The bottles have already been changed, they have less weigth, reducing the amount of garbage. In The Netherlands the big bottles incluye some deposit to recycle these bottles. For the smaller bottles and cans this does not exist (yet), they are working on a new recycling system for these smaller bottles. This new recycle concept “Recycling Kit” is now being tested. The sales of these smaller amounts happen a lot in Shopping areas and at service stations, therfor when the test works out well, they will roll-out this recycling point concept into further areas.

Coca Cola, based in Dronten the South of The Netherlands, obtains sustainable water from their own mineral water source (current 87% of the total). The objetive is to be water neutral before 2020, therefor they need to re-use water.
At the website of Coca Cola you can find the commitments of Coca Cola with the environment.
http://www.thecoca-colacompany.com/citizenship/environment.html

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The Retourette: Recycling point in Dutch supermarkets

Retourette is a collection point of all the small houshold garbage, batteries, paper, glas, carton, clothes, can, shoes and empty places can be delivered to the Retourette points. The customers can hand in everything at one point and it is all for free.

The new Retourette stores are developed in a way that it gives everybody a good feeling to think environmental friendly, the delivery point is an interactive way to learn how to think green, for young and old. Children get to know Ronnie the Rainbow Caterpillar. Ronnie learns the children what the effects and advantages are of recycling your garbage. Children see the importancy of thinking green.

Retourette is not only just a recycling point, it is also a sponsor of charity projects. 5% of the total turn-over of Retourette goes to charity projects to maintain and imprive our environment.

Below you can see some impressions of the new Retourette-shop in Aalst (The Netherlands), the Retourette is like other stores, located in a zone of supermarket or shopping mall.

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